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02 / Subtitle Localization

Subtitle localization for video.
Every language in sync.

Multilingual subtitles for training videos, e-learning, webinars and marketing content. From AI transcription to validated SRT/VTT files or video with burned-in subtitles.

We support translation agencies and LSPs throughout subtitle production. Your team handles translation and linguistic approval; we prepare materials, synchronization, technical validation and versions for review and publication.

Subtitle localization illustration: video, subtitle track and multilingual video production
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Subtitle Localization

Scope of support

Subtitles you can read, review and publish.

Subtitle localization combines linguistic work with technical production. We prepare transcripts, translation files, timing, subtitle styles and review materials with full video context.

AI

AI transcription and text preparation

Automatic speech recognition speeds up video transcription and can reduce manual transcription costs. We verify the text against the audio and refine punctuation and segmentation. Names, numbers and terminology are agreed with your team before translation.

TIMING

Subtitle synchronization and validation

We check characters per line (CPL), reading speed in characters per second (CPS) or words per minute (WPM), line count and display duration. We adjust text breaks, speech synchronization, overlapping segments and gaps according to the project profile.

SRT/VTT

Subtitles ready for translation

We turn continuous text without timecodes into subtitles by segmenting it and synchronizing it with the recording. We prepare SRT or WebVTT (VTT) files for translation in the agreed CAT tool. After import, we check identifiers, timecodes, target-text segmentation and timing.

EXCEL

Subtitle conversion to Excel and back

We prepare an Excel (XLSX) review sheet with subtitle IDs, start and end times and text. Source, target and comment columns can be included. After review, we convert the approved table back to SRT/VTT and revalidate sequence, text and timestamps.

STYLES

Subtitle styling and burn-in

We select fonts, size, color, outline, shadow and position. We prepare ASS/SSA styles or burn subtitles in directly using Adobe Premiere Pro. A sample is submitted for approval. Burn-in is adapted to the resolution and framing so that subtitles remain readable and do not obscure important visuals.

WORKFLOW

CaptionHub or local Subtitle Edit

We work in CaptionHub for collaboration in an agreed client environment, or locally in Subtitle Edit for subtitle preparation, synchronization and conversion. Tools and file handover are adapted to your workflow, permissions and material handling requirements.

Subtitle localization process

From a recording to finished language versions.

We can start with a video, existing subtitles or plain text without timecodes. We segment a supplied script or translation into subtitles and synchronize it with the recording. Scope, pricing and approval points are agreed before production.

Explore who does what:

Hover, focus or click to highlight the selected team’s responsibilities.

1Brief, analysis and quote

Your team

You provide the video, languages, existing subtitles, readability guidelines and delivery formats. You define the SME review scope.

KeboDesign

We check video duration, audio quality and source materials. We agree transcription, timing, style, scope, cost and deadline.

2Transcription and source version

Your team

You share a script or glossary where available. You approve names, terminology and any items requiring linguistic decisions.

KeboDesign

We prepare and verify an AI transcript or work from supplied continuous text. We segment the content and add timecodes; existing SRT/VTT files can also be used.

3Translation and adaptation

Your team

Your team translates subtitles in SRT/VTT, a CAT tool, CaptionHub or an agreed Excel sheet and approves the target content.

KeboDesign

We prepare files for translation. After importing the translation, we adjust segmentation and display duration and check readability parameters.

4SME review in context

Your team

Your SME reviewer sees the complete material in Frame.io: visuals, audio and subtitles. They check content in context, easily comment on specific moments and approve subject-matter corrections.

KeboDesign

We upload video with visible subtitles to Frame.io so that your SME has full context for review. We organize comments, implement approved corrections and share the next version.

5Final QA and delivery

Your team

You confirm linguistic approval, completeness of language versions and publication requirements for the target platform.

KeboDesign

We revalidate timing, readability and files after corrections. We deliver SRT/VTT, an agreed spreadsheet or video with burned-in subtitles.

Subtitle review / Frame.io

Your SME sees visuals, voice and subtitles together.

Text alone does not show who is speaking, what happens on screen or what a term refers to. We therefore prepare a review version that lets your Subject Matter Expert (SME) assess subtitles in the full context of the video.

We share materials in an agreed Frame.io project, for example as a video with temporary burned-in subtitles. Reviewers comment on specific moments; we implement approved changes in the subtitle file and check the new version.

This approach supports subject-matter, terminology and contextual review of training, instructional and specialist video subtitles. An Excel sheet remains an alternative or a complement to video review.

Example feedback workflow

Visuals Voice Subtitles
  1. Version for review

    The Polish machine translation uses the masculine form “Wybrałem Dashboard”. In the video, the speaker is a woman pointing to an interface available only in English.

  2. SME comment 00:01:24

    “The speaker is a woman: change it to the feminine form «Wybrałam». Keep Dashboard in English – the software has no Polish version yet.”

  3. Correction and verification

    We correct the grammatical gender and retain the interface label. We check subtitle timing and readability, then submit the new version for SME approval.

Subtitle QA and readability

Accurate text is the starting point.
Time and placement matter too.

Before production, we agree maximum characters per line, line count, reading speed and display duration. Limits are adapted to the language, audience and publication platform. This gives the video a clear and appropriate set of subtitle checks.

  • CPL and line count. Text length and logical breaks, without splitting phrases arbitrarily.
  • CPS / WPM and display duration. Reading speed and minimum and maximum segment durations according to the guidelines.
  • Synchronization and timecodes. Alignment with speech, subtitle in and out times, gaps, overlaps and shot changes.
  • Format and encoding. Segment order, file validity, diacritics and compatibility with the target player.
  • Framing and styles. Font legibility, contrast, margins and position relative to on-screen captions or graphics.
  • Versions and accessibility. A complete set of languages and, where required, speaker identification and relevant sound information in SDH/CC captions.

We work against an agreed video edit. If the edit or recording duration changes, we assess the impact on subtitle synchronization and revision scope.

Deliverables

Subtitles ready for the next stage.

We prepare separate subtitle files, review materials or finished video. The quote covers agreed production work and final formats.

Localization and publication

SRT / WebVTT files

Synchronized target-language subtitles after technical validation and content approval. File naming and delivery are adapted to your project and platform.

SRT · VTT · agreed language versions
Linguistic and subject-matter review

Review package

Video with subtitle previews for SME review in Frame.io and/or an Excel sheet with text, timecodes and comments. After approval, we apply corrections to the subtitle file.

Review version · XLSX · conversion back to SRT/VTT
Finished video with subtitles

Video with burned-in subtitles

A render with subtitles burned in using the approved font, contrast, position and margins. Subtitles become part of the image; a separate SRT/VTT is supplied where included in scope.

Style sample · ASS/SSA · agreed video export

Example scope

One training video. Several languages.

You have a recording and target languages. We prepare the transcript and source subtitles; your team translates the text. After adaptation and SME review, we deliver approved files or video versions.

From you

Video + languages + guidelines
Translation + SME approval

From KeboDesign

Transcript + synchronized subtitles
SRT/VTT + agreed publication package

Materials for a quote

What helps plan subtitle production?

  • Video or a recording link, duration and confirmation of the final edit.
  • Source language, target languages, script or existing SRT/VTT files.
  • A glossary of names and terms, readability guidelines and SDH/CC requirements where needed.
  • Delivery formats, subtitle style, deadline and SME review plan in Frame.io or Excel.

Subtitle localization questions

Let’s define the right workflow.

Does AI transcription reduce subtitle preparation costs?

It can shorten transcription time and reduce its cost. Verification needs depend on audio quality, accent and terminology. We account for this in the quote and check AI-generated text before translation.

Can we supply our own SRT or VTT translation?

Yes. We can start with existing subtitles and handle adaptation, synchronization, technical validation and preparation for review or publication. Translation and linguistic approval remain with your team.

Can subtitles be reviewed in Excel and saved back to SRT?

Yes. We prepare an agreed template with IDs, timecodes and text. Reviewers use designated correction columns. We then import approved changes and check the resulting SRT/VTT file.

How does SME subtitle review in Frame.io work?

The reviewer watches a version of the video with visible subtitles and comments on specific moments. This allows them to assess text alongside visuals and audio. We implement approved feedback and submit a new version for approval.

How many characters can a subtitle contain, and how long should it stay on screen?

We agree limits for the language, audience and publication channel. Validation can include CPL, CPS/WPM, line count and display duration. We also check final readability in the video preview.

What is the difference between SRT/VTT files and burned-in subtitles?

A separate file is a text track displayed by a compatible platform. Burned-in subtitles are permanently part of the image. We agree burn-in styles and separate delivery formats according to the intended use.

Which languages do you verify transcripts in?

We offer in-house linguistic verification in Polish and English. For other languages, we prepare materials for the client’s designated reviewer or SME, either as text or as video with temporary subtitles in Frame.io.

Contact

Let’s prepare subtitles for your video.

hello@kebodesign.pl

Send the video or a recording link, existing subtitles, target languages and deadline. We will define transcription, subtitle localization, SME review and delivery formats and prepare a quote.

Subtitle Localization Workflow

A good subtitle workflow accounts for text, timing and video context. We can start with a recording, script or existing subtitle file and prepare it for translation, SME review and publication.

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